Multiple award-winning product and communication designer with over 25 years of cross-disciplinary design experience, working at the intersection of design, communication, culture and Artificial Intelligence.

Product Design

Knowledge of manufacturing processes, materials, the big and small details that make a product something substantial and magic. A characteristic is a distinctive color and material competence with a special passion for fabrics and textiles.
Technological developments and new production techniques as well as trying out and experimenting with prototyping.
Efficiency in manufacturing processes and the use of materials and sustainable design.
Focus: Products with innovative strength, well thought out, economical and consistently creative.
In the context of the socio-cultural, ecological development of our society.

Communication Design

To make the invisible visible. Transformation of information into graphics. Typographic design with all its peculiarities and sensitivity. Signage or graphics in the room. Design of word and figurative marks. A soft spot for structures and patterns and the power of colors.

Branding

Developing identities that are more than surfaces.

Translating values, attitudes and visions into visual systems, language, color, typography and atmosphere.

A brand as a living structure: recognizable, adaptable and emotionally precise.

From strategic positioning to visual identity, from naming and storytelling to the smallest graphic detail.

Focus: brands with substance, clarity and cultural awareness.
In the context of changing markets, social values and new forms of communication.

Curating

Creating meaningful contexts.
Bringing together objects, images, spaces, ideas and people in a way that opens up new perspectives.

Curating as a form of thinking: selecting, arranging, connecting and making relationships visible.
A sensitivity for rhythm, narrative, atmosphere and the space between things.

Focus: exhibitions, formats and conversations that do not only present content, but create resonance.

In the context of culture, design, public discourse and collective imagination.

Interior Design

Thinking in spaces, atmospheres and human movement.

Designing interiors as lived environments, where material, color, light, texture, proportion and function come together.
A sensitivity for how people feel, work, gather and communicate in a room.

From spatial concepts and material moods to furniture, surfaces and visual orientation.

Focus: interiors that are clear, sensual, functional and emotionally intelligent.

In the context of changing ways of living, working and meeting.

Photography

Seeing as a form of thinking.
Photography as observation, composition and visual memory.

A way to capture atmosphere, detail, materiality, people, spaces and moments that might otherwise remain unnoticed.

A sensitivity for light, surfaces, structures, gestures and the quiet tension of an image.

Focus: photographic narratives that document, interpret and make visible.

In the context of design, culture, identity and everyday perception.

Artificial Intelligence

Exploring Artificial Intelligence as a creative, strategic and cultural tool.

Not as a replacement for human imagination, but as a mirror, amplifier and sparring partner in processes of thinking, designing and communicating.

Working with AI-supported text, image and concept development, prompt design, ethical reflection and human-in-the-loop workflows.

A special interest in the relationship between authorship, responsibility, visual culture and technological change.

Focus: meaningful, responsible and imaginative use of AI in design, communication and cultural contexts.

In the context of a society learning to negotiate creativity, trust and agency with intelligent systems.
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